The smart home has problems. And because it has problems, adoption rates are still low. If only the smart home was perfect, if only it weren’t confusing, if only it worked without issue. For as many problems as people claim the smart home has, there are an equal number of answers. The most common complaints include compatibility confusion, security, and installation. All three have very simple and straightforward solutions.
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The retail market has now evolved beyond ‘omnichannel’ and ‘multichannel’. The burgeoning capabilities of API orchestration and its ability to harmonise data from an almost limitless range of sources means that the industry is effectively inhabiting a post-channel world.